E-BUSINESS

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REDESIGN THE E-BUSINESS STRATEGY
OF A WORLDWIDE LEADER IN
STONE WOOL ACOUSTIC CEILINGS.

The company wanted to improve its digital strategy in order to address its different
markets (mature, emerging…) with a more appropriate offer and services adapted
to the customers groups and in-house teams new needs and expectations.


GUIDE
CARRY OUT A COMPREHENSIVE DIAGNOSTIC
TO FACILITATE DECISIONMAKING. /

– Analyse the existing Internet platform, the internal needs of the main
countries and the local target groups needs and expectations.
– Segment main target groups needs (prescribers, dealers, installers,
building owners…).
– SWOT analysis.

GOVERN
PROVIDE A DECISION MAKING FILE
CORRESPONDING TO MARKETS NEEDS
AND REQUIREMENTS. /

– Design and quote the new Internet Strategy.
– Selection and choice of web agency.

 

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