ALLIANCES & COORDINATION GOVERNANCE

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ASSIST A MASS MARKETING RETAILING

GROUP IN DEFINING, SETTING-UP AND MONITOR
THEIR INTERNATIONAL ALLIANCES.

A mass marketing group defined an international development strategy based
on the deployment of European alliances.

GUIDE
DEFINE THE STRATEGIC FRAMEWORK

TO UPDATE THE ALLIANCES SYSTEM. /
– Lead strategic thinking and build the framework of the Group’s alliances.
– Identify the key parameters of a nodal position for the group.
– Assist the Managing Committee in preparing negotiations with new
partners.
– Prepare Directors’ meetings and seminars.

GOVERN
DEVELOP DECISION-MAKING PRACTICES & SWITCH TO
“STRATEGIC-DRIVEN” ORGANIZATION
. /

– Reorganize the company around branches based
on groups of strategic segments.
– Define steering modes for the strategic plan.
– Diagnose and accelerate decision-making practices
and modify the internal governance bodies.
– Adapt the marketing and sales organization to bring
it into line with business requirements.

TRANSFORM
DEVELOP TEAMS EMPOWERMENT TO EMBRACE
THE STRATEGIC PROJECT. /

–  Train the Management team to strategy and marketing approaches.
– The deployment of steering practices, training and
coaching of the alliance steering team.
– Address the intercultural issues.

 

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