PASQUALE FERRACCI

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EDUCATIONAL BACKGROUND

Founder of Neostrata Consulting which she co-manages with Didier DELAIGUE,
Pasquale FERRACCI carries out Marketing, Customer-focused Strategy and ebusiness
consultancy missions for her clients. Pasquale Ferracci started her career
as IT project leader for the Louis Dreyfus & Cie group. She then worked for 7 years
in the professional press sector where she took over management of the
information systems for the Strategies group and then joined CB News to manage
distribution of the magazine.

After this period, Pasquale Ferracci joined the Young & Rubicam group as director
of the “Database and Internet” Business Unit at Wunderman, to work on accounts such
as Ford of Europe, Jaguar Europe, the Shuttle, Ericsson Europe, Danone, United
Airlines France, etc. After three years, she joined the TBWA group to develop the Relationship
Marketing/e-business activity at Tequila for M6, IBM Europe, CRYO, Coca Cola France,
Manpower, Motorola, the French Court of Auditors, etc.

A few years later, Pasquale FERRACCI moved to Novosphère (an Internet company
specialized in global interactive strategy consultancy) as Marketing Manager
in charge of the business plan and partnerships.

Pasquale FERRACCI has taught marketing at ISM (Institut Supérieur du Marketing)
and marketing services and customer marketing strategy at the SKEMA Business
School (previously ESC Lille) from 2005 to 2011.

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FORMATION

Institut Control Data
European Business School

 

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