An interesting observation we found is that the best days to send typically reside on days outside highest and lowest send volumes. We've polled our business community and consumers on buying habits and what other brands are doing to bring you the the latest ecommerce insights during this uncertain time. While send volume has decreased, weâve found itâs only decreased 3.7% year over year, which makes sense when these companies have fewer marketing opportunities. Claim a custom domain to make it easy for people to find your brand on the web. Best days for highest opens: Friday (22.2%) or Mondays (22%), Best days for highest click-through rates: Wednesday (3.01%), Monday (3%), or Friday (2.97%), Best days for highest click-to-open rates: Sunday (14.7%), Saturday (14.1%), Wednesday (13.8%), Best days for lowest unsubscribe rates: Sunday (0.1%), Saturday (0.11%) ,Monday (0.13%), Best days for lowest bounce rates: Sunday (0.38%), Sunday (0.59%), Monday (0.72%). Before you send a coronavirus-related email to your entire mailing list, remember: You’re communicating in an over-messaged environment. Year over year, thereâs been a rise in nearly 40% send volume for this sector, an almost 17% increase in opens, and 11.5% additional clicks in March 2020. If you found this post helpful, make sure to subscribe to our newsletter, where we’ll be sending brand new resources about email marketing during the COVID-19 pandemic. And with a more engaged audience during this time, we remain hopeful that nonprofits utilize best practices to gather support for their cause during this trying time. Ultimate Guide to Email Marketing … Get to know your audience and find new ways to market to them. Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store. Communities are eager to engage with the organizations and businesses they value, so feel confident reaching out to your audience. Save outbound messages for critical communications. And email has proven to be a sure place to educate and motivate. Particularly for March, itâs important to note not only that opens are clicks are up across the board, but also that send volumes were up 18% over February 2020. As the world struggled to adjust to new circumstances in early March, email campaigns became less frequent than usual. As the COVID-19 crisis shows little sign of letting up, marketing has emerged as the nerve centre of a brand’s pandemic response. Youâll also find resources available to you if you have specific areas that need improvement. Open rates are calculated by taking the total number of opens and dividing by total delivered emails. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. Best day to send email during COVID-19. For nonprofits also seeing a spike in engagement, it’s a good time to let your audience know how they can support you or take advantage of your services. It’s safe to assume that the bulk of the people receiving your message will want to go out as little as possible, if they are able to leave the house at all. It all points to some seriously flooded inboxes, and some stiff competition for opens. CMOs are trying to figure out what to do. In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis. To explain, hereâs a chart showing daily share of sends by volume for March and April 2020: With Tuesday and Thursday holding the largest share of sends per day, itâs interesting to see that these two days hardly show up in the top metrics by day. 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