As you already know, people with visual impairment rely on screen readers to read and interpret web content to a format they can understand. How to add alt attribute to images in WordPress. If the alt attribute is purposefully left off because the image has no textual equivalent, consider alternate methods for presenting the content the image is trying to communicate. People often incorrectly use the terms “alt attribute” and “alt text” interchangeably. Image with an alt tag: If you’re using a modern CMS, it should be possible to add alt text without having to dig into the HTMLcode. If (in breach of the standard) no alt attribute has been supplied, then browsers that cannot display the image will still display something there, e.g. The alt attribute can only be used on the area, input (for image buttons) and img element. One of the functions of the 'alt' attribute is to provide information about the image to assistive technologies and search engines. This makes images with alt attributes more likely to be found. Alt text (alternative text), also known as \"alt attributes\", “alt descriptions\", or technically incorrectly as \"alt tags,” are This makes images with alt attributes more likely to be found. The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). It is considered good for SEO prospective. If you want to see what HTML looks like, edit a blog post in WordPress and click the Text tab to show the HTML version of a blog post. Keep in mind the purpose and context of the image and what would be useful to someone who cannot see it. 18 QUESTION. In visual browsers such as Firefox, the ALT text is displayed whe… The element provides alternate text for an image. It is supposed to contain replacement text that could be used by users instead of the image; it is not meant to supplement the image. But when it comes to SEO, the … Proper use of the altattribute can be summarized with four key points: 1. Google states: Simply add an alt attribute to the tag in the HTMLcode. However, I like the mouse hover feature and will be adding it to all my images. ). They are helpful to search engines and visually impaired visitors. The alt attribute helps search engines decipher the subject of an image so they know when to include an image in relevant search results. HTML is made up of different tags that explain what should be displayed and how. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights. What Is The Image Alt Attribute? To use, go to Tools > Alt Text Tools, and click the button. Remembering to use the alt attribute by itself doesn’t necessarily provide much benefit to users. This attribute is used to specify what alternate text should be … Content models. A graphical browser typically will display only the image, and will display the alt text only if the user asks it to show the image's properties or has configured the browser not to display images, or if the browser was unable to retrieve or to decode the image. This alt attribute is used to provide information about images like what is an image or image coordinates, image author, etc. Smily face is the alt text specified within the alt attribute alt=”Smily face”. The value of the alt attribute describes the image in words. While this is better than writing nothing, it’s pretty poor practice. 4. Keep an eye on your marketing campaign progress by tracking your keyword rankings across multiple search engines, devices or zip codes on a daily, weekly or monthly basis. The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. ALT attributes refer to an alternative (ALT) text, which is inserted into the image files on a website to describe its content. Give it a few moments to scan your site, and your download should begin. The purpose of the alt attribute is not only to ensure accessibility; it is … There are lots of other image attributes. Its most well-known use is as an alternative descriptor for img tags, but it can also be used in a similar manner with the area and input (if the input type is an image) tags. Here is an example of an image tag using the alt attribute. As soon as the alt attribute is filled in I get a green light for that SEO item. A text equivalent brings the following benefits to your web site and its visitors in the following common situations: [11] However, it may sometimes be necessary to include a decorative image as an HTML img tag. An alternative alt attribute value would be "The Danish flag". One way of doing so, is to ensure that any text used in the image is indicated in the alt attribute’s value. The alt attribute provides an “alternative description” for the image. So, optimizing images can result in higher traffic to your website. The alt attribute is defined in a set of tags (namely, img, area and optionally for input and applet) to allow you to provide a text equivalent for the object. Now you know how important it is to provide a text alternative for every image on your website. For img , it has this meaning : the value of the alt attribute is the img element’s fallback content, and provides equivalent content for users and user agents who cannot process images or have image loading disabled. Typically alt attributes explain what an image is. When you upload an image to WordPress, you can set a title and an alt attribute. The alt attribute in particular is the text alternative of an image. [8], The alt attribute is commonly, but incorrectly, referred to as the "alt tag".[5][9][10]. The HTML for this image might be something like the following: A visually impaired reader using a screen reader such as Orca will hear the alt text in place of the image. . The alt attribute itself and/or the alt text are often forgotten entirely and tracking them down can be a labourious task without automated tools. One common HTML tag you’ll likely see is the image tag. Duplicate the information conveyed by the image. Alt is an attribute available in area, img and input tags. Title – the title of your image. Which operators are not used for pattern matching? a href, address . The attribute was introduced in HTML 2[2] and in HTML 4.01 was required for the img and area tags. As soon as the alt attribute is filled in I get a green light for that SEO item. image, text . Additionally the higher your images rank in image search, the more likely people will click through image results and visit your pages. Technically, “alt tags” don’t exist even though they are used to commonly refer to alt attributes and/or alt text. Recommended Articles. alt – the attribute used to specify the image alt text that shows the alternate text when the image could not be loaded. The 'alt' Attribute. For instance, visually impaired people are at a disadvantage when browsing a website that use images for navigation, since they don’t have a way of knowing the main categories of the website. If the image cannot be displayed for any reason, the text of the inserted ALT attribute will appear. You really need to take the time to craft a proper alt text for every image you add to a post — users and search engines will thank you for it. For example, let’s say that we have a heading tag that reads “About Us”. This includes users who use browsers that do not support image display or whose image display is turned off, users with visual impairments, and users who use screen readers. . Alt Attributes are text that describes an image. The alt attribute is used in a(n) _____ element to provide an alternate _____ description for the image. This is a guide to Alt Tag in HTML. ALT text is accessed by screen reader users to provide them with a text equivalent of images. The alt attribute is an internet veteran, introduced in HTML 2 in 1995. This description is normally not presented to the user, but will be under certain circumstances: Assistive technology — If the user is visually impaired, and is using a screen reader, the screen reader will read the alt description to the user. You can use the Screaming Frog SEO Spider tool for free (and paid) to view your image alt text and find missing alt attributes and alt text on your website. NB: Don’t leave out the alt attribute altogether if an image is used only for decorative purposes. It’s also important because it holds information for screen readers as well as for bots (SEO, you know? Alt attributes benefit three primary groups: Alt attributes provide visually impaired visitors with an alternative to images. required But not all links are text; some are images. Google Image search gets well over 1 billion page views a day. For example, in WordPress, there’s a field for alt text when adding an image t… Terms of Service. Alt attributes offer a text-based alternative for translating images, and more specifically for incorporating relevant keywords. However, I like the mouse hover feature and will be adding it to all my images. The required alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is an alternative text that is not only displayed when - for example - your image is corrupted or the path to this image has changed and can no longer be found. An alt attribute is the “alternative” text version of an image that is displayed on a website when an image is not available or when a visitor wants the text alternative. Functional images Often images will be wrapped in a anchor link element () or a